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Social Networking Strategies

Social networking gives your business the opportunity to achieve/communicate brand awareness and online sales by using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Instagram, and others. It also defines strategies useful for networking and communicating effectively with social customers.

Use social media to:

  • Increasing brand recognition
  • Improve brand loyalty
  • Generate followers and sales conversions
  • Create brand authority
  • Increase website traffic
  • Decrease marketing cost
  • Better search engine ranking

As a business, social networking allows for you to speak directly with your customers and allows your customers the opportunity to be heard and get a response.

To successfully communicate in social media your brand should:

  • Engage with consumers (not through auto canned-responses)
  • Share new company updates
  • Manage customer support
  • Remain active and responsive
Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (May 31, 2022). Why your business should be social networking [Web log post]. Retrieved from https://elijahclark.com/why-your-business-should-be-social-networking/
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