What is Search Engine Optimization?
SEO is about optimizing your website to increase traffic by improving internal and external aspects. This method will ultimately increase site traffic to your website. Company’s that practice SEO can vary; some often focus on different specialties, while others take a more general and broad approach. There are many unique elements to look at when optimizing a website which many practitioners of SEO will consider when creating your optimization plan.
The job of the SEO company is to discover the terms and phrases needed to build and generate traffic. Don’t worry, if you’re confused about all of this stuff, you are not alone.
Why does my company / organization / website need SEO?
A majority of web traffic is guided by three major search engines (Google, Bing and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or visitors. Whether your site provides services, content, information, or products, search engines are a primary navigation method for almost all Internet users.
Through experience and statistics, it is proven that search engine traffic can make (or break) a websites or organization’s success. Targeted website visitors can provide revenue, publicity and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.
Website marketing is key when making sure that customers find your website. Without marketing, your website may randomly be found once everyone couple of months, but it will not generate high revenue for your business. You need to create as much exposure as possible to gain more clients. Your Internet presence is the key to your success. Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes with creating a great website and not marketing it. If you can’t be found, you will not gain the customer. That is how simple it works.
Internet marketing is relatively inexpensive. Companies can reach a wide audience at a fraction of traditional advertising budgets. The nature of the media allows for consumers to research and buy products and services at their own convenience. Therefore, companies have the advantage of appealing to consumers in a medium that can deliver results quickly. The technique and overall effectiveness of marketing strategies depend on business goals and cost-volume-profit (CVP) analysis.
Keeping up with statistics
Search Engine operators also have the advantage of measuring statistics easily and inexpensively. Almost all aspects of online marketing campaigns can be measured, tracked and tested. Advertisers may use different methods: pay per click, pay per impression, pay-per-action, or pay-per-game. Therefore, we can find out which messages work and offer more appeal to viewers. The results of campaigns can be measured and monitored immediately because Internet marketing initiatives usually require the user to click on ads, visit websites, and implement targeted actions. Such measurements can not be achieved by Billboard advertising, where the individual will draw interest, then decide to get more information later.
Gain exposure faster
Marketing on the Internet has grown since 2007, and is growing faster than any other type of media. The reason for this is that response, exposure, and overall efficiency of online media is easier to track than offline traditional media through web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Merchants and their customers are increasingly aware that cooperation is necessary to measure the results on the market (ie, how online sales affect in-store sales). The results of marketing through multi-channeling can be difficult to determine, but is a key part on the study and value of media campaigns.
Here’s the deal:
Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts.
When your business is at stake, you can’t just do something to optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure that you’ve done every single thing on the SEO checklist and your website is optimized across the board.
Well, guess what?
You don’t have to walk the long road of trial and error to figure out what will help your website rank. That’s what I’m here for.