To develop a marketing plan, you should create an actual strategy that can be followed to implement the plan. Marketing implementation is the process that ensures the strategy accomplishes the stated objectives. For instance, if the plan refers to building search engine optimization into its production, it should also mention which keywords to optimize for and why those keywords are best suited for the task.
Additionally, the plan should mention why following a plan will be effective at producing positive results. Furthermore, the plan should analyze the competition and market potential. A marketing strategy should address the what and why of marketing activity.
Elijah is a business and growth advisor. He writes about business, marketing, sales, development, branding, technology, and how to develop effective business strategies.
Latest posts by Dr. Elijah Clark (see all)
- Don’t try to do everything - June 5, 2023
- The Follow-Up - June 4, 2023
- Personal Branding - June 2, 2023
Cite this article:
Dr. Elijah Clark (June 6, 2022). Developing a marketing plan [Web log post]. Retrieved from https://elijahclark.com/what-does-a-marketing-plan-focus-on/
Dr. Elijah Clark (June 6, 2022). Developing a marketing plan [Web log post]. Retrieved from https://elijahclark.com/what-does-a-marketing-plan-focus-on/
