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Social Media Marketing

A social media marketing strategy is mostly used for creating an online presence within micro-blogging networks such as Facebook and Twitter for your business.

By using an online platform such as Twitter and Facebook, it allows for your business to promote the brand’s name by blogging updates about the business as well as interact with followers and subscribers.

Along with blogging, other benefits of using a social media platform are:

  • Video updating and posting of commercials
  • Photos of events the business may have attended and posting new portfolio pieces
  • Discussion – allowing followers to ask questions directly from these platforms.
  • Link placement – adding back-links and traffic to the business website.
  • Networking – allows for interacting with current and potential customers.
Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (June 5, 2022). Ways to use social media marketing [Web log post]. Retrieved from
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