Social media marketing (SMM) is a form of internet marketing which is used to help achieve branding and marketing communication goals through participation on social media. SMM is a great way to better market your business online. Having a social networking presence for your business and interacting with potential customers is a great way to expand your brand name and awareness.
The benefit of a viral SMM plan is the ability to create a video that focuses on entertaining the customer while providing valuable information about your brand and what it offers. The video should provide information on the benefits of the business. The concept of the video should be informative and is intended to encourage viewers to share the video via social media and on websites where they are a member. After watching the video, the customer should be inspired to visit your company, call, visit your website, and share the viral marketing video and the information about your company to their friends. A viral marketing plan should be distributed via video and social networking sites such as YouTube, Twitter, Facebook, and by using other multimedia embedding networks and websites. A viral marketing plan can easily create a positive image for your brand while also providing valuable promotional content to users.
Dr. Elijah Clark (March 25, 2023). Viral Marketing [Web log post]. Retrieved from https://elijahclark.com/viral-marketing/