For innovation to be advantageous within your business, you must have a strategy for informing customers on the specific benefits of the trend or innovation in relation to your product or service. Trends affected by customer choices, the internet, social media, and technology have a greater influence on customer behavior than conventional advertising. As a leader, you should develop strategies incorporating a knowledge of trends and areas identifying with technology, internet, innovation, and social media.
Technology Trends. Technology influences customers regarding business sustainability and corporate responsibility. Emerging innovative technology can propel your business to growth by providing a medium for evaluating choice patterns of your customers. The advancement of technology can additionally influence the value of your products and services. Moreover, by using technology, you could develop strategies that decidedly enhance your perceived product value. You can additionally utilize innovative technology to improve marketing research knowledge. For technology to remain beneficial within your markets, your business must have a system for effectively using technology to train and educate customers on the benefits of your product or service.
Technology in Marketing. Marketing is not shaped by what technology can do but instead centers on what the customer will accept, understand, and want. There are three changes that you must consider when creating successful marketing strategies using technology. The first is to move away from market research and instead look toward being able to interpret information extracted from your customers through databases of information. The second change is to move away from traditional advertising and placing more attention on social media for communication. The final stage is to stop looking at marketing as a means of mass markets and move toward building a personal relationship with customers through media outlets.
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Dr. Elijah Clark (March 2, 2021). Trends and Innovation [Web log post]. Retrieved from https://elijahclark.com/trends-and-innovation/