With the internet changing and advancing to web 2.0 technologies, your business has the opportunity to be marketed on broad online networks including social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. To create success within the web 2.0 market, you need to join online social environments and create brand awareness in a positive way. With thousands of social networking sites, blogs, and forums across the internet, you have a great opportunity to build your brand. With the development of new website techniques and the growth of online networking, the internet has become the largest marketing tool to build and grow businesses. You can create success with the internet through a combination of online marketing, customer referrals, and through satisfied customers promoting your brand online through social media.
Internet marketing gives your business the advantage of appealing to customers in a medium that has the power to deliver results instantly. Internet marketing is the key to having your website found by customers. Without marketing, your website may randomly be found once everyone couple of days or months, but it will not generate high revenue. You need to create as much exposure as possible to gain more customers. Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes for creating a great website and not marketing it. If you can’t be found, you will not gain new customers. Internet marketing is relatively inexpensive, and your business can reach a wide audience at a fraction of the cost of traditional advertising budgets.
Dr. Elijah Clark (October 20, 2023). The Internet and Marketing [Web log post]. Retrieved from https://elijahclark.com/the-internet-marketing/