Customers often use social media channels when purchasing products or services. Social media channels including Facebook, Amazon, and Yelp are greater influences than electronic word-of-mouth communication on business websites and testimonials. Electronic word-of-mouth (eWOM) has a significant influence on the success of your business, and has become a major factor in customer decision-making processes.
The main contrast between traditional word-of-mouth and eWOM is that eWOM has a greater reach and accelerated interaction. Considering the simplicity of accessing eWOM reviews, your business should progressively seek to analyze related factors and outcomes influencing eWOM. Electronic word-of-mouth goes far beyond traditional word-of-mouth to include online communication and networking through social forums, review sites, and news sites. Therefore, your sales are highly dependent on eWOM influences. Moreover, eWOM affects the trust and perception of your business, and the products you offer. When there is a large number of positive eWOM referrals, sales and business profits are likely to increase.