While social media sites are great for blogging and news updates, you should also include the blog text and updates on your business website so that it creates more content and attracts attention from search engines. By utilizing blogs and newsgroups to attract website visitors, you can create an effective strategy which will help gain and increase website click-through rates and the length of time users spend on your website. This could ultimately help with increasing search engine credibility and domain authority. In addition, including keywords and descriptions in image ALT tags on your website will create an extremely effective strategy that is not only beneficial for improving content search results but will also boost your rank in image search directories.
You should additionally include an easy bookmark feature on your website. By including a bookmark widget, you can gain customer loyalty and rank better with search engines that index bookmark websites such as Del.icio.us and Google bookmarks.
To create a strategy that will encourage customer interactivity, you can also setup email marketing and newsletter campaigns along with creating polls and surveys to gain customer feedback and help enhance the experience of your customers. Newsletters could include information on upcoming specials, events, and changes in the business that could benefit the customer.
Links for allowing customers to opt out of receiving emails and referring a friend for discounts should also be included in each newsletter. Your business can benefit by tracking the results of email campaigns using newsletter and website tracking tools such as Google Analytics. By viewing monthly reports, you will be able to see which keywords, content, and paid campaigns are most effective. In addition, it will allow for you to see where visitors come from, how long they visit a certain web page, the last page they viewed before leaving your website, and how your stats compare to the industry benchmarks.