Matching user personas to Adwords campaign
Competitive:
Professional Web Design
Beat out your competition.
Build a successful online brand.
The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know howĀ toĀ help them getĀ toĀ the top of their industry.
Humanistic:
Affordable Web Design
Stay connected with your customers.
We have a planĀ toĀ help you succeed.
This ad will be great for the humanistic persona as it explainsĀ toĀ them that they will be ableĀ toĀ stay connected with their customers online. It also shows that they can contact us and we will speak with themĀ toĀ come up with a plan for their companyās success. āAffordable web designā will be their search word, as they normally donāt like large companies dueĀ toĀ them not being relationship oriented. This ad is designedĀ toĀ create comfort and ease.Ā
Methodical:
Professional Web Design
Proven success stories
100% Satisfaction Guaranteed
I chose the āprofessional web designā headlineĀ toĀ draw in the methodical personality because it shows that its not a freelance or amateur company. By also mentioning proven success and 100% satisfaction, thisĀ userĀ will be likelyĀ toĀ visit the website and view the portfolio and testimonial section of other customers. Providing money back will also provide further proof that we are trustworthy and customer friendly.
Spontaneous:
Affordable Web Design Offer!
Low cost web designs
Get started on your website TODAY!
This headline was usedĀ toĀ draw in the spontaneous persona, as they are normally looking for easy, fast and affordability. They want quick answers and this add shows that we are affordable, easy and that they can get the answer they are looking for fast.