The sales plan is designed to reach new customers. The plan is the process used to close the deals that the marketing plan opens. The sales plan explains how salespersons are rewarded or commissioned, how orders are processed and tracked, and how the business keeps in contact with the customer throughout the sales process.
Lists major products, services, and other revenue streams. Organizes them into sensible higher-level groups as appropriate. Revenue forecast can also be used as a comparison against actual results.
This section includes estimated expenses for the creation, development, and distribution of materials. The budget plan includes the estimated purchase cost of raw materials, printing and postage. Additionally, it analyzes the budget of taking part in trade shows, travel costs, booth fees, setup costs, and any other particular expenses.
Cash Flow Assumptions
Managing cash flow is one of the most important aspects of business. In the planning phase, the business can radically change its cash outlook by adjusting a few basic assumptions about when it pays and gets paid. This section, which is a required part of a detailed forecast, walks through those assumptions.