Relevance Transparency & Usability
I just got back from Bali, and took some time while on vacation to look at why websites blow. Now as I watched them drive on the left side of the road in Bali, it made me wonder why some many websites are on the left side of the Web rather than the right side of the Web. Itās not as if websites mean to drive on the wrong side of the www, but so many sites do. Take for instance a site that is loaded up with what the site owner wants. Oh, it maybe riveting; however, reality meets fallacy. So how does a website get on the right side of the Web?
- Fulfill what the visitor is searching for
- Path the websiteās purpose (meaning make a purchase, a signup, a phone call, produce a leadā¦)
In other words, website content has to crisscross a visitorās perception that meets their quest.
Another detail deals with fitting the reason why your website was pulled. The person is expecting it to be their solution. So why is it then that so many damn websites not communicate what they are about? This made me go back and even look at a website that sells high-end animal houses. What Iām confused about is if itās actually a blog or a retail site. Guess thatās why I have not purchased anything. Break it all down and you have an unusable website.
The moral of the story here:
- Donāt make me think
- Donāt make me leave your website
- Donāt play stupid music
- Donāt have pop-ups or pop-unders
- Donāt bore me with your stupid videos
- Donāt have that person popping up (what is that about?)
- Donāt have your font so small that it takes a magnifying glass to read
- Donāt have your keywords so stuffed that it reads like garble goop
- Donāt make your website out of flash
- And for dogās sake make that website mobile optimized