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Why your business goals need milestones

Milestones cover the business’s major events and achievements that need to occur to keep the strategy on track for success. Milestone events are strategically important for your business and provides an outline of dates as to when the events should take place.

When developing milestones, have in order:

  • Name of the task / goal
  • Due date for the goal
  • Budget for the goal
  • Person responsible for completing the goal

Once your milestones are in order be sure to let your business partners know that you need to follow the milestones. Additionally, the milestones should be tracked and analyzed with real results.

Not sticking to the plan will cause your strategy to fail.

Strategic business sourcing

Effective Sourcing

Most all businesses have some form of sourcing to other individuals or companies. Strategic sourcing is an approach that formalizes the way information is gathered and used so that a business can leverage its consolidated purchasing power to find the best possible values in the marketplace.

Developing an understanding of your sourcing power will allow you to make certain that you are saving the most money by finding the most affordable sourcing opportunities.

Sourcing should not always focus on the financial savings, but should also consider tasks and quality of the service.

Things to consider when sourcing:

  • What are your buying needs
  • What type of professional do you need
  • What maximum price do you want to pay
  • What volume do you want to purchase
  • How do you plan to project manage
  • Will you be able to meet deadlines

How to build your brand

How should you build your brand?

That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design and marketing standpoint.

Get Help

The fact is that no one can do it all. You won’t catch a web developer or marketing engineer out building houses. Let the professionals do it. A good marketing company or consultant will research your industry and your customers and create a design that is ready for your target audience.

Build for your customers

Marketing and branding should not be about you; it should be about your audience. Don’t build for you and don’t let your graphic artist build for them. Build for the audience that is going to view your work. If you don’t know who your audience is, then you will just waste time and money by hiring a graphic artist or developer.

Professional and advisory support

Having the input of a professional on how to maintain your business and generate profits is critical for the success of your business.

It’s up to you to determine whether a professional or advisor is needed to help with your business’s success.

Suggestions of support may include:

  • College friend
  • Professional family member or friend
  • Board of directors and management advisory board
  • Attorney
  • Accountant
  • Insurance agent
  • Banker
  • Consultants
  • Mentors and key advisors

Pay per click value

Generate Website Traffic

Pay per click (PPC) marketing or PPC strategy focuses on creating search engine visibility through the use of paid search engine listings and search results. The goal of a PPC campaign is to help generate website traffic and conversions.

Pay Per Click (PPC) is an Internet marketing model used in search engines, ad networks, and content sites like blogs, where marketers and advertisers pay only when their ad is clicked. Thanks to search engines, these advertisers typically bid on keyword phrases that are relevant to their particular target market.

How does it work?

There are two basic models for determining the cost per click: flat-rate and bid-based. In both cases, you must take into account the potential value of the click from a given source.

To track the cost and possibilities of a PPC campaign, you can use tools such as Google Adwords to determine if there is real value and opportunities in running a PPC campaign.

A marketing strategy to grow your business

Marketing plans are crucial for starting and growing a business. A good marketing plan will help your business identify your target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly.

Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers.

An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy into the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached.

Examples of an effective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales.

Creating a digital marketing strategy

Developing a Strategy

When developing a marketing strategy for your business, make sure that it includes an assessment of your desired market, focusing on the market size (volume and value), customer segments, sales projection, regulations, target market, competition, economic conditions, and includes an exit strategy.

A marketing strategy should include feedback from a variety of resources and individuals including the finance department, personnel, supply, tech support, sales, etc. Additionally, feedback is crucial when developing a plan as it helps to provide an understanding of how to adjust or continue course with your marketing strategy.

When creating your marketing strategy, make certain that it demonstrates the attractiveness of the market from a financial standpoint. Considering trends change, employees leave, and because of consumer fluctuations, a marketing strategy should cover at least one year up to a maximum of four years and should be adjusted when necessary.

Your online brand is your resume

Internet Marketing

The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers’ reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume, you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? What’s the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

What is your business marketing message?

The marketing message is the heart of a marketing plan. It details the company’s plan for the market materials, how the company plans to achieve its marketing goals, and the tactics that will be used to meet them. The marketing message determines how the company wants to communicate its message to the customer.

When creating your marketing message make certain that you focus on how you want your company to be perceived by customers. Do you want customers to view your business as having good prices, customer support, quality service, etc.

Once you determine your marketing message, you will know the next step to take for your business.

Professionally built website

Professionally Built

If you’re unsure if you website is good enough for your business, you need to ask yourself; does my website compete with my competitors and does it target my users. If you don’t have your website built by a designer who understands your industry, then the answer is likely to be, “no.” You need to keep in mind when building your website that it needs to represent you and your business. If it looks cheap, then so does your business. If you try to cut corners, your customers will know. It’s better to have no website at all then to have a website that looks terribly built and represents you in a negative way.

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