Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

A phenomenology research method

Based on my research of a phenomenology, it uses descriptive analysis to capture experiences (Sanders, 1982). The method evaluates experiences and brings them closer to lived phenomena (Sanders, 1982). A phenomenology study is a method used for unfolding human experience by examining the uniqueness and commonalities of events and circumstances. A phenomenology approach is recommended for continually evaluating biases and presuppositions (Sanders, 1982). A phenomenology study focuses on understanding the meaning of human experiences by analyzing the pure and unencumbered visions of experiences. A phenomenology research design comprises of three components, which are a) determining limits of who and what is to investigate, b) data collection, and c) phenomenology analysis of data (Sanders, 1982). The data collection techniques used in phenomenology research include in-depth, documentary, and observation. Additionally, it is essential that interviews conducted are recorded and transcribed.

Additional Reading

Sanders, P. (1982). Phenomenology: A new way of viewing organizational research. Academy Of Management Review, 7(3), 353-360. doi:10.5465/AMR.1982.4285315

Finding a graphic artist

There are plenty of graphic artist within the crowded market. If you have not found one yet, then ask a friend, family member, or stranger on the street. Chances are one of them will claim to be or know a graphic designer.

The right artist should not only be creative, but they should also understand how to create artwork that is marketable. Designing is the easy part, but knowing what to design, who to design for, and how to direct, entertain, persuade, and attract attention with your artwork is the difference between having good artwork and effective artwork.

Don’t give up on your business

We’ve all been there

Online exposure is generally about making simple modifications to portions of your website and networks. When viewed individually, these adjustments may seem like incremental improvements, but when combined with other social and optimization efforts, they could have a noticeable impact on your social networking and online traffic.

If you’re anything like most new businesses, you’ve possibly created a brand new website or social network page and hoped that users would magically show up at your site and purchase whatever you were selling or promoting.

After a few weeks and with nothing more than a few stray people showing up at your page, you make the decision to try and “optimize” your website and campaigns with your main keyword in hopes that your site might rank high in at least 1 of the millions of search engines. Another few weeks go by and still no luck.

At this point, you might give up and choose to either rebrand your networks for a different target market or simply quit after losing all hope. Well, news flash, as you may have figured out by now, this is not the right way to go about fixing things.

The best thing that you can do for your “failing” business is sit back and develop a strategy for success.

Projecting your business revenue

Projects profit & Loss

The profit and loss statement (also known as the “income statement”) is the most common of the standard financial reports that bankers and investors will expect to see in a business plan. It shows the revenue, the expenses, and the net profit or “bottom line.”

Projected balance sheet

The balance sheet is one of the three standard financial statements. Unlike the profit and loss statement, which measures activities and their effect on profitability during a given period, the balance sheet is a snapshot of the business’s financial position.

Projected cash flow statement

The cash flow statement is a valuable tool for understanding and planning the organization’s cash flow. The cash flow statement is not a snapshot like the balance sheet. Instead, it measures the change in cash during a period.

Why your business goals need milestones

Milestones cover the business’s major events and achievements that need to occur to keep the strategy on track for success. Milestone events are strategically important for your business and provides an outline of dates as to when the events should take place.

When developing milestones, have in order:

  • Name of the task / goal
  • Due date for the goal
  • Budget for the goal
  • Person responsible for completing the goal

Once your milestones are in order be sure to let your business partners know that you need to follow the milestones. Additionally, the milestones should be tracked and analyzed with real results.

Not sticking to the plan will cause your strategy to fail.

Strategic business sourcing

Effective Sourcing

Most all businesses have some form of sourcing to other individuals or companies. Strategic sourcing is an approach that formalizes the way information is gathered and used so that a business can leverage its consolidated purchasing power to find the best possible values in the marketplace.

Developing an understanding of your sourcing power will allow you to make certain that you are saving the most money by finding the most affordable sourcing opportunities.

Sourcing should not always focus on the financial savings, but should also consider tasks and quality of the service.

Things to consider when sourcing:

  • What are your buying needs
  • What type of professional do you need
  • What maximum price do you want to pay
  • What volume do you want to purchase
  • How do you plan to project manage
  • Will you be able to meet deadlines

How to build your brand

How should you build your brand?

That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design and marketing standpoint.

Get Help

The fact is that no one can do it all. You won’t catch a web developer or marketing engineer out building houses. Let the professionals do it. A good marketing company or consultant will research your industry and your customers and create a design that is ready for your target audience.

Build for your customers

Marketing and branding should not be about you; it should be about your audience. Don’t build for you and don’t let your graphic artist build for them. Build for the audience that is going to view your work. If you don’t know who your audience is, then you will just waste time and money by hiring a graphic artist or developer.

Sell what sells

Give them what they want

As a business, you need to focus your marketing campaigns on what generates sales. The best campaigns are those that influence product purchases. If consumers dislike the campaign, but it sells products better than favored campaigns, then the advertisement would be considered a success.

The goal of any campaign is to generate sales. The ideal campaign should build trust, influence sales, and generate brand awareness. Your business should target and adapt your marketing strategies to focus on what consumers want and will purchase. The consumer is the ultimate power broker within any organization.

Your business should structure its marketing efforts on identifying and meeting the consumers’ individual needs. Those needs must be met within all aspects of the business, including price, customer support, and overall value.

Qualitative research methods

Qualitative research methods work to understand and discover experiences, perspectives, and insight of participants (Hiatt, 1986). An advantage of a qualitative approach is that study participants are not constrained to a predetermined set of responses (Harwell, 2011). A downfall of the study in regards to collecting data is that it is expensive considering the amount of time needed to collect the data. Qualitative research consists of using lived experiences and interpreting the phenomena (Denzin & Lincoln, 2005).

Quantitative research methods focus on increasing objectivity and typically interested in future prediction (Harwell, 2011). Features of quantitative research include instruments used for collecting data, which often include test, reliance, probability theory, and surveys for analyzing statistical hypothesis that relate to research questions. Quantitative methods are considered deductive in nature considering collected data create general inferences about the characteristics of a population (Harwell, 2011). A quantitative method often makes assumptions that there is only a single truth that exist, which does not include human perception (Lincoln & Guba, 1985). A quantitative approach is beneficial for gathering information. The problem with this approach is that it does not cover the reason for why certain data concluded in a certain manner.

Mixed methods combine qualitative and quantitative methods by linking their differences while addresses a research question (Harwell, 2011). The key principle of mixed methods is that various forms of data should be collected by using multiple strategies and methods. The methods should assist with reflecting complementary strengths and weaknesses that do not overlap. The mixed methods study should create insight that is not possible with only a qualitative or quantitative approach. Mixed methods produce opportunities for approaches with weaknesses and presents opportunities by correcting method biases (Harwell, 2011). Mixed methods approach uses balance for efficiently collecting data. The concern with using a mixed methods approach is that the method struggles to complement, and not duplicate each approach (Harwell, 2011).

Research study methodologies are characterized as either qualitative, quantitative, or a combination of both, which is referred to as mixed methods. Of the methods, neither can be considered the best method without factoring the goals and objectives of the research. Research that desires to focus on interviewing lived experiences of participants should use a qualitative approach (Harwell, 2011). In contrast, a mixed methods approach should be used for research that needs a combination of qualitative and quantitate approaches to justify the goals and objectives.

 

Additional Resources

Denzin, N. K., & Lincoln, Y. S. (2005). Introduction. In N. K. Denzin & Y. S. Lincoln (Eds.), The SAGE handbook of qualitative research (3rd ed., pp. 1–29). Thousand Oaks, CA: Sage. doi:10.1108/09504120610655394

Hiatt, J. F. (1986). Spirituality, medicine, and healing. Southern Medical Journal, 79, 736–743. doi:10.1097/00007611-198606000-00022

Harwell, M. R. (2011). Research design in qualitative/quantitative/mixed methods. The Sage handbook for research in education. 2nd ed. Los Angeles, CA: Sage, 147. doi:10.4135/9781483351377.n11

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Newbury Park, CA: Sage. doi:10.1177/144078338702300329

Work Productivity

Performance is dependent upon satisfaction toward the party most benefitted. Additionally, the ethics of the organization and its leadership have a tremendous affect on the morale of the employee. If morale is down, then work productivity may also slack. According to a research by Chekwa, Ouhirra, Thomas, and Chukwuanu (2014), 75% of employees have no desire to work for a company with poor organizational ethics. Additionally, research has discovered that leaders are responsible for creating healthy environments by supporting  employees (Avolio, Walumbwa, & Weber, 2009). Leadership is crucial when developing productive employees and influencing employee morale and satisfaction. To implement and maintain morale, leaders should place importance on stress prevention programs and develop effective communication methods with employees to discover and address issues regarding dissatisfaction and ethical dilemmas (Chekwa et al., 2014). Additionally, research has discovered that leaders are responsible for creating healthy environments by supporting  employees (Avolio, Walumbwa, & Weber, 2009).

 

Additional Readings

Avolio, B. J., Walumbwa, F. O., & Weber, T. J. (2009). Leadership: current theories, research, and future directions. Annual Review of Psychology, 60, 421–449. doi:10.1177/0149206310393520

Chekwa, C., Ouhirra, L., Thomas, E., & Chukwuanu, M. (2014). An examination of the effects of leadership on business ethics: Empirical study. International Journal Of Business & Public Administration, 11(1), 48-65.

Mentzer, J. T., Myers, M. B., & Stank, T. P. (Eds.). (2007). Handbook of global supply chain management. Thousand Oaks, CA: Sage Publications.

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