AI Marketing Automation ConsultantAI Marketing Automation Consultant

Take some time off and play

Studies show us that it’s true. But in a task-focused American culture, our time for play and rest is shrinking considerably. Top professionals boast of their lack of need for sleep as they glorify the drive to get things done. So, our work time bleeds over into our rest time, but something bad is happening: it’s not making us any more productive, and it’s wreaking havoc on our health.

I want you, and your business and relationships need you, to set aside some play, rest, and “think time.” If you want to escape a burned-out lifestyle — and become healthier and more satisfied than ever before–I suggest you give your body and mind what it craves.

What to do when you really want to quit

When your first plan to accomplish your goals doesn’t work — or even your second, third or fourth plan — do you feel like a failure for having to change it up?

You shouldn’t get discouraged when this happens, although many people do. Much to the chagrin of high achievers like me, you simply can’t plan for everything. Instead, your ability to persist in spite of unseen obstacles — and your willingness to change tactics — can help you reach the finish line.

What do you do when you get stuck in the middle of something and you really want to quit?

Maybe you know that you should probably keep going, but you don’t know how. You need to come up with methods to succeed, especially when difficult circumstances are bearing down on you. Among other things, learn the power of persistence, using your “yes” and “no” to stay focused, and resting and recharging are critical.

Are you selling too cheap?

If you have great prices, that is awesome, but is that what you want to be known for? Many businesses that I have consulted for, boasted their low prices but hated the fact that customers would only purchase products on discount. Those businesses failed to sell products at a reasonable margin and often could not afford other expenses including employees, marketing, and general operational expenses. It’s great that your customers love your low prices, and you have a significant amount of customers, but if your customers are the only ones winning, then that is not good for your business.

Most customers – the ones you want – look at your product or service as an investment. That’s a very different mindset from that of customers who simply want to buy a product at the lowest cost possible. It is your responsibility to make your OVERALL value the focus of your business and not just your low prices. You may lose customers in the process, but you can help your business and life become sustainable. It’s time that you focus on having high-quality customers rather than a high-quantity of customers.

Defining your customers’ needs

You know your services are great. You’re networking, and you’re attracting plenty of prospects. But no matter how many people you talk to, they’re not consistently buying your product or service. You’re ready to land sales, and you can’t figure out what’s going wrong.

Stop right there! If it feels like you’re running like a hamster on a wheel beside lines of prospects, you’re not using your time effectively. And nothing lessens your chances for success than that. An effective marketing campaign is focused and specific, tailored to the clients that understand your value and are excited to work with you. These clients are willing to pay what you are worth because they know you have just what they need.

Click here if you haven’t already gotten your free business analysis, which will help you discover how to define, in detail, your ideal client so you can spend your time focusing on the right prospects for you!

Internet marketing

Internet marketing gives your business the advantage of appealing to customers in a medium that has the power to deliver results instantly. Internet marketing is the key to having your website found by customers.

Without marketing, your website may randomly be found once everyone couple of days or months, but it will not generate high revenue. You need to create as much exposure as possible to gain more customers.

Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes for creating a great website and not marketing it.

If you can’t be found, you will not gain new customers. Internet marketing is relatively inexpensive, and your business can reach a wide audience at a fraction of the cost of traditional advertising budgets.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

What to look for in your business analysis

Based on questionnaires obtained by the opinions of marketing experts, it was determined that marketing analysis were a paramount factor in business success. A marketing analysis can improve marketing management and business problems. This is done by assessing and evaluating the company’s marketing ability, effectiveness, threats, and opportunities. A marketing analysis can be a valuable tool in discovering potential risks within the company’s activities.

A problem often found in businesses is that they don’t conduct analysis, and within the middle of their marketing efforts, they realize they have no real plan or way to monitor the effects of their marketing campaigns. Having a plan of action helps pace and organize marketing efforts.

Backlink Building

To help build the authority and rank of your website, you should establish quality backlinks on niche websites, and not just broad or directory websites. By including links on sites relevant to your own, you will positively help your website ranking and attract new customers.

In addition to niche websites, your backlinks should include sites with a high page rank. Link building strategies can easily come from participating in blogs, online forums, and local event groups. When placing a backlink on these sites, you should utilize unique keywords and descriptive anchor text.

Another option to find credible backlinks is to search your competitors’ link groupings. A link grouping is a page on the internet from which all, or most, of your competitors get incoming links.

By searching your targeted keywords, common backlinks of your competitors can be located. Once these backlinks are identified, you should visit and include your website link on these websites if possible. If these websites are a relevant niche to your business, it should produce favorable results.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Think like a customer

To sustain a relationship with a customer, you’ve got to think like a customer. Every time you visit, call, or send an invoice to your customer, consciously or unconsciously, your customers are asking themselves a bunch of questions like: why did I hire these guys or purchase this product? Do I still need them? Is this worth what I’m paying? Am I making progress? Am I seeing the results they promised? Is this the best company to purchase from?

Remember, it’s usually many little things that add up to the decision to terminate a relationship. If you are aware of, and address those issues from the start and keep focused on satisfying the customer throughout the relationship, you’re in a much better position to sustain the relationship. Instead of only sending customers invoices and questions, send them thank you letters and random gifts to help balance things out.

Search Engine Optimization

SEO is about optimizing your website to increase traffic by improving internal and external strategies that will ultimately increase site traffic to your website. Businesses that practice SEO can vary, and there are many unique elements to consider when optimizing a website. The goal of SEO is to discover the search terms and phrases needed to build and generate website traffic. Don’t worry, if you’re confused about this, you are not alone.

Most web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked- up by their databases, you lose a great opportunity of marketing your website to potential clients or customers.

Whether your site provides services, content, information, or products search engines are a primary navigation method for almost all internet users. Experience and statistics have proven that search engine traffic can make (or break) a website’s or business’ success. SEO targeted website visitors provide revenue, publicity, and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Keeping your customers satisfied

Keeping customers satisfied requires:
• Keeping customers engaged in the sales process and current in the market.
• Educating customers on why they should choose you over your competition.
• Knowing the needs of your customers (through market research and testing) and satisfying those needs.

Not every customer is destined to be a life-long customer – but if you follow the tactics above, both you and your customer will be set up for a happy and productive relationship.

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