- The ability to pass the 3-5 second blink test. Meaning, will someone after looking at the land page remember what is being offered and why it is being offered?
- A gripping headline with clear and concise messaging that draws the visitor in.
- Because visuals are understood faster than text, infographic(s) or image(s) must be relevant as well as persuasive. In other words, the graphics must match so that an offer becomes tangible.
- lear targeted copy, free of garble goop, and irresistible. Put another way, the content copy has to entice a visitor to take action.
- No unnecessary navigation because once visitors notice it, it will distract them from following through with a desired action.
- Forms need to be easy, clear, and designed to encourage fill me. Only ask a visitor to supply what is necessary to follow-up.
- Don’t forget to include social share icons; however, the quality of the content will determine if it is deemed worthy to be shared by a visitor. In other words, poor content will not be socially shared.
- The submit button should scream a strong call-to-action, and don’t forget that the color of the button matters as well.
- Do display valid testimonials and third party seals of approval near key areas. Keep in mind that the bottom of the page may not be optimal.
- Have a unique “Thank You” page for each landing page that conveys assurances for why the visitor had to supply information, and provide access to what is being offer. It is here where links can be provided to other sections of the website.