Website influence
AĀ websiteĀ gives your business the opportunity for exposure 24-hours a day, 7 days a week. There is no other medium that allows consumers to discover all of the benefits of your business, at their convenience, and provide a source for direct correspondence from the user to you in real time. The benefits of a website are limitless.
Building Process. When building a website, make certain that you design the site for your customer and not for you or the graphic artist or designer. Design for the individuals that will use the site. By building for your customers, it allows you to target who is actually going to be viewing, and hopefully purchasing, from the website. Donāt design for looks, but for a purpose. If customers donāt like the colors then, no matter what you or your designer may think, those colors need to be changed. When building a website, you need to focus on attracting your target audience and making the site user-friendly.
A properly built websiteĀ requires an effective title and meta tags, incoming links, and a strong architectural design. In addition, you should implement social mediaĀ strategies through the use of proper link baiting, keywords, and creating a pay-per click campaign that will increase customer conversions.
A strategy that I have found to work well in improving websiteĀ conversions includes adding an online blog or newsgroup. This method has shown to be a positive step in influencing conversions as well as conversations. In addition, it helps to generate a higher domain authority when utilizing unique content which can benefit the siteās ranking within search engines. Furthermore, blogsĀ and news updates elevate customer satisfaction and attract traffic to your website.
Another question that should be asked when building your websiteĀ is, āDoes my website compete with my competitors?ā and āDoes it target my desired customer group?ā If you donāt have your website built by a designer who understands your industry, then the answers are likely to be, āNo.ā Your website needs to represent you and your business. If it looks cheap, so will your business. If you try to cut corners, your customers will know. Itās better to have no website at all than a badly designed, poorly built website that doesnāt represent your business in a positive light, doesnāt serve the needs of your customers, and doesnāt drive traffic.