AI Marketing Automation ConsultantAI Marketing Automation Consultant

Information Systems Development

When it comes to accomplishing information technology (IT) task within an organization, there is the option of insourcing, selfsourcing, and outsourcing. Insourcing means to use individuals within the organization to complete the task. Selfsourcing is using system supports by knowledge workers. Outsourcing is when an organization chooses to use third party companies or individuals to complete the task. Organizational IT outsourcing is growing at an exceptional rate. Organizations may seek outsourcing services from individuals throughout the globe. In order to find the best individuals for the task, outsourcing may be an effective solution that could save cost and time by providing resources and capabilities outside of the organizations structure. Outsourced companies or individuals can be used to cut cost, save time, or be used for their extensive background and technical abilities. In addition, outsourcing allows for organizations to potentially acquire leading-edge technology that they would not otherwise have without purchasing and training employees to use the systems. Outsourcing allows for organizations to focus their resources on task that matter most and are their core competencies. Other benefits of outsourcing include, lowering development cost, hiring the best talent for the job, and gaining a higher quality of work.
 
Short cycle time systems development involves creating and completing task quickly for organizations. A benefit of this type of structure is that new products and innovation are brought to the marketplace sooner and can help organizations benefit by having a competitive advantage. Concerns with outsourcing short cycle time systems include privacy, security, and potential loss of in-house resources. In addition, the quick reaction allows the development of new products and services to align with market and environment changes. A disadvantage of producing products or services quickly is that the quality may suffer. Furthermore, using outsourced individuals, could also present legal issues, financial setbacks, and provide limited control over outcomes.
 
To try and mitigate the damages of outsourcing, organizations may use service level agreement (SLA) contracts with the vendors, which ensure with penalties that they receive the desired performance and expectations. Other disadvantages of outsourcing include the cultural differences. Outsourcing is often between organizations with different backgrounds, language, and cultural differences. For organizations to outsource effectively, they should implement corporate policy, which protects privacy and data security of individuals. While cost reduction is a valuable benefit to have, organizations should be aware of outsourced individuals who may have hidden cost associated with the work they provide.

Social Brand Development

As humans, one of the ways we build relationships is through the stories we tell; why else do we catch up with our friends, right? In business, it’s no different. You want to create moments between your business and your customers. Those willing to share the experiences of their founders, customers, and staff can reap the many benefits that storytelling offers. It shifts the focus a little from what you do and talks about why you do it. The story of your brand is as individual as you are, and it needs to tell your audience who you are and why you’re doing what you do. It is where your manifesto comes to life, giving your audience context for your business and a chance to connect with what is important to you. After all, people buy from people.

Your brand is often your business’s most valuable asset. A strong brand can generate loyal customers and positive sales. The brand should be seen by customers as both positive and valuable. For your brand to be valuable to customers, it needs to simplify the decision-making process and reduce any perceived risk for your customers.

Social Media Branding. The personalized brand for your business should include a presentation of your unique benefits, knowledge, experience, and expertise that help make your business memorable. These unique assets influence customers to make a purchase and professionals to want to work with your brand. To expand brand awareness, start by creating, or cleaning up, your online presence and social media pages. On your social media pages, you should not post or subscribe to anything that does not enhance your brand. This includes both text and images. In addition to social media pages, you should create digital image galleries and a website showcasing the best of your brand.

READY TO GROW OR AUTOMATE YOUR MARKETING?
Copyright 2024 - Dr. Elijah Clark Enterprises - Sitemap - Policy - Fees