There is a growing concern from customers that their privacy and personal information is being digitized and sold without their permission. The concern is that credit cards, billing details, and other private data are bought and sold across the marketing industry between businesses and organizations to use as soliciting tools. Customers agree that the lack of organizational ethics when collecting information is morally wrong. The debate amongst customers and businesses is that both parties feel they own the information. Businesses believe that they have the right to use the information any way they choose to help better their organizational goals and to produce better marketing services. Additionally, the organizations that purchase the user information feel they own the data because they purchased it. If the results show that your company is being unethical by confusing or misinforming customers on how their private information is used, you should work diligently to resolve the confusion by making privacy details clear.
Security Breach and Ethics. You should focus on making ethical decisions when handling customer information in regards to implementing effective security and privacy measures. Many organizations, including healthcare corporations, spend thousands to millions of dollars on securing patient privacy and protecting data against breaches and hackers. It is your responsibility as a leader to understand and influence ethical practices which relate to privacy and security threats. Security breaches can disable the functions of your business and pilfer confidential customer information such as personal contact information, social security numbers, and passwords. In addition to a potential loss of revenue, breaches also create customer distrust, and can negatively impact your brand reputation. The risks associated with breaches such as loss of confidentiality, integrity, and availability should cause you to be aware and proactive with threats that generate concerns.