Based on questionnaires obtained by the opinions of marketing experts, it was determined that marketing analysis were a paramount factor in business success. A marketing analysis can improve marketing management and business problems. This is done by assessing and evaluating the company’s marketing ability, effectiveness, threats, and opportunities. A marketing analysis can be a valuable tool in discovering potential risks within the company’s activities.
A problem often found in businesses is that they don’t conduct analysis, and within the middle of their marketing efforts, they realize they have no real plan or way to monitor the effects of their marketing campaigns. Having a plan of action helps pace and organize marketing efforts.