A blog or weblog covers a mixture of what is happening in the daily life of your business as well as new and upcoming events. A blogging strategy can be used to help determine how to engage with online users and generate website traffic. When designing your blog, be sure to create it so that it increases brand awareness and attracts readers.
Other benefits of blogging include:
- Googleloves it! Blogs are great for increasing website indexed pages, and Google places value on websites with a high volume of indexed pages.
- Customers can remain current with the status of your business events and updates. Additionally, a blog can define your brandas authoritative and help your business be seen as professional and knowledgeable.