Articles and Press Releases
Another form of marketing includes article writing, press releases, guest posting, and video blogging. Consider attending local group events to link up with blog writers and journalists to see if there is an opportunity for you to work together. By attending these events and getting to know local writers, you can build a list of contacts for both writing and distributing your content. You can also find local groups using many resources including Meetup.com, BNI, conferences, trade shows, and by simply asking friends and colleagues for suggestions. In addition to local distribution methods, you should look to distribute your releases within e-mail newsletters, RSS feeds, and using social media networks. Your business should not only release news of big events and happenings within the company, but should also share stories of awards, conferences, products, and other unique marketplace events and activities.