The development of the internet has created challenges for businesses who fail to grow with the technology or properly manage social media. Social media has opened a door for customers to express their concerns to or about companies and this method of communication gives customers the power of opinion and change. Customers are a significant factor in generating brand awareness for businesses. This is due to users promoting the brand as well as creating content and exposure through social comments, questions, and answers on forum boards and social media profiles.
Because of technology and social media, the customer has the power to help improve and enrich business activities as well as add value to brands. Considering customers are paramount to the success of your business, your marketing strategies must move away from traditional transactional marketing to facilitator marketing. Facilitator marketing focuses on sharing knowledge with your customers and being open to the opinions of your customers. This method will assist in promoting positive sales and satisfied customers.
Dr. Elijah Clark (February 21, 2021). Social Media [Web log post]. Retrieved from https://elijahclark.com/social-media/