It is difficult to be both a specialist in your profession and an expert in understanding your current and potential customers. If your expertise is in being a chef or hair stylist, you shouldn’t expect to launch a top-notch websiteĀ or marketingĀ campaign using analytics, data analysis, or customer insight without actually taking the time to understand marketing researchĀ in the same way that you learned your profession. In developing marketing strategiesĀ and enhancing your knowledge, it is essential to conduct market research to better comprehend your customer base and their needs. Like any profession, effective marketing requires time and dedication to gain the experience necessary to properly research and analyze your customers, considering they do not always think, act, believe, or have the same priorities or values as you. The keys to understanding how to grow your business are in researching your industry and target consumer group. Once you have researched your customers and analyzed the data, you need to develop a targeted strategy to grow sales. Only then will your marketing efforts and business flourish.
- Personal Branding - June 2, 2023
- Impact of Reviews on Marketing Objective - June 1, 2023
- Blogging Strategy - May 30, 2023
Dr. Elijah Clark (July 21, 2022). Marketing Research [Web log post]. Retrieved from https://elijahclark.com/marketing-research/