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SEO is about optimizing your website to increase traffic by improving internal and external strategies that will ultimately increase site traffic to your website. Businesses that practice SEO can vary, and there are many unique elements to consider when optimizing a website. The goal of SEO is to discover the search terms and phrases needed to build and generate website traffic. Don’t worry, if you’re confused about this, you are not alone.

Most web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked- up by their databases, you lose a great opportunity of marketing your website to potential clients or customers.

Whether your site provides services, content, information, or products search engines are a primary navigation method for almost all internet users. Experience and statistics have proven that search engine traffic can make (or break) a website’s or business’ success. SEO targeted website visitors provide revenue, publicity, and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (November 16, 2023). Search Engine Optimization [Web log post]. Retrieved from https://elijahclark.com/lesson-185/
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