A strategy that I have found to work well in improving website conversions includes adding an online blog or newsgroup. This method has shown to be a positive step in influencing conversions as well as conversations. In addition, it helps to generate a higher domain authority when utilizing unique content which can benefit the site’s ranking within search engines. Furthermore, blogs and news updates elevate customer satisfaction and attract traffic to your website.
Another question that should be asked when building your website is, “Does my website compete with my competitors?” and “Does it target my desired customer group?” If you don’t have your website built by a designer who understands your industry, then the answers are likely to be, “No.” Your website needs to represent you and your business. If it looks cheap, so will your business. If you try to cut corners, your customers will know. It’s better to have no website at all than a badly designed, poorly built website that doesn’t represent your business in a positive light, doesn’t serve the needs of your customers, and doesn’t drive traffic.
— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —
Dr. Elijah Clark (October 8, 2023). Website building to do [Web log post]. Retrieved from https://elijahclark.com/lesson-183/