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As humans, one of the ways we build relationships is through the stories we tell; why else do we catch up with our friends, right? In business, it’s no different. You want to create moments between your business and your customers.

Those willing to share the experiences of their founders, customers, and staff can reap the many benefits that storytelling offers. It shifts the focus a little from what you do and talks about why you do it.

The story of your brand is as individual as you are, and it needs to tell your audience who you are and why you’re doing what you do. It is where your manifesto comes to life, giving your audience context for your business and a chance to connect with what is important to you. After all, people buy from people.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (August 15, 2023). Brand Story [Web log post]. Retrieved from https://elijahclark.com/lesson-180/
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