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Find a good graphic artist. The right artist should not only be creative, but should also understand how to create artwork that is marketable. A well-designed business logo helps your customers remember your business, as customers tend to remember images better than they remember words. Designing your image is the easy part, but knowing what to design, who to design for, and how to direct, entertain, persuade, and attract attention with your artwork is the difference between having pretty artwork and effective artwork.

A logo can often look simple, but even the simplest logo may have taken weeks or months to create. Your logo deserves deep thought and continued editing until it is well- developed and ready to display as a unique image that enhances your brand and helps you stand out from the crowd.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (June 20, 2023). Brand Image [Web log post]. Retrieved from
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