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Your brand is often your business’s most valuable asset. A strong brand can generate loyal customers and positive sales. The brand should be seen by customers as both positive and valuable. For your brand to be valuable to customers, it needs to simplify the decision- making process and reduce any perceived risk for your customers.

Social Media Branding. The personalized brand for your business should include a presentation of your unique benefits, knowledge, experience, and expertise that help make your business memorable. These unique assets influence customers to make a purchase and professionals to want to work with your brand. To expand brand awareness, start by creating, or cleaning up, your online presence and social media pages.

On your social media pages, you should not post or subscribe to anything that does not enhance your brand. This includes both text and images. In addition to social media pages, you should create digital image galleries and a website showcasing the best of your brand.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (June 13, 2023). Brand Development [Web log post]. Retrieved from https://elijahclark.com/lesson-177/
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