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Trust takes time. When you are sending marketing material to a potential customer, there just isn’t always time to create a trusting relationship. But there are things you can do to prove you are credible, which is a step in the right direction. Credibility starts with a good reputation and a good design which inspires confidence in the viewer.

When designing, follow modern design standards and practices to create a clean, easy-to- read campaign. In addition, marketing content full of misspellings and poor grammar can be a red flag for customers. It says little for your business’s ability to pay attention to detail and reduces your credibility as a professional organization.

Finally, you need compelling testimonials or case studies that showcase the results you can deliver, the type of working relationships you have, and how you solved problems for previous customers.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (May 18, 2023). Building Trust [Web log post]. Retrieved from https://elijahclark.com/lesson-174/
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