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Most 5-star hotels maintain customer databases detailing the room order choices of their guests. If a guest has asked for a particular beverage to be kept in the mini bar, the next time that guest makes a reservation at the hotel the staff ensures that the beverage is stocked in the room. Such small gestures go a long way in making customers feel important.

It is necessary to interact and communicate with customers on a regular basis if you wish to increase the satisfaction of your customers. In these interactions, it is required to determine the customer’s needs and then act to satisfy those needs accordingly.

Even if you offer identical products within a competing market, satisfaction provides high customer retention rates. It’s no secret that retailers offer frequent shopper rewards to increase customer satisfaction. Retailers do this for a reason— because it’s a no brainer if you want customers to come back. Many high-end retailers also provide membership cards and discount benefits so that the customer remains loyal to their business.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (January 26, 2023). Customizaton and rewards [Web log post]. Retrieved from https://elijahclark.com/lesson-163/
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