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If you’re a professional — whether an entrepreneur or an executive — you need proven, high-level strategies to really make your business grow, and it all starts with understanding the needs of your customers.

To sustain a relationship with a customer, you’ve got to think like a customer. Every time you visit, call, or send an invoice to your customer, consciously or unconsciously, your customers are asking themselves questions like: Why did I hire this company or purchase this product? Do I still need them? Is this worth what I’m paying? Am I making progress? Am I seeing the results they promised? Is this the best company to purchase from?

You must make it a priority to hear your customers’ wants and concerns. Focus on what they like, want more of, and what they want less of.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (June 19, 2024). Listen to your customers [Web log post]. Retrieved from
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