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Text message marketing makes it easy to communicate directly with customers and send out newsletters, coupons, special deals or announcements with just a few clicks.

Text message marketing is the use of SMS (short message service) or text messages to deliver promotional messages to customers and other subscribers. Businesses use text message marketing to increase brand awareness, generate sales, provide news to subscribers, increase web traffic or promote something about the business.

The terms text message marketing and SMS are interchangeable, and can be used to refer to the same thing. Text message marketing works by allowing customers or subscribers to opt in to receiving texts from your business, then using a service to draft and send messages to those subscribers.

According to the Pew Research Center, 92% of adult Americans have a cell phone capable of receiving text messages. As time spent on phones continues to increase, it’s no surprise that businesses are looking to implement text message marketing campaigns.

Text message marketing is a great way to connect with your customers on a personal level and provide customized messaging. Texting is also faster than other communication methods, and you can resolve issues and connect with customers without a long wait.

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (November 28, 2022). Should you use text message marketing? [Web log post]. Retrieved from
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