Implementing a CRM software is a clear indication that you are prioritizing scaling and growth for your business. For businesses of all sizes, spreadsheets and manual record keeping gets old quickly. Using a CRM makes your life much easier and helps your business grow.
However, things get complicated as your contact list expand. The more information you’re tracking in your CRM, and the more you rely on the information stored in it, the more complicated tracking your prospect information can get.
CRM Automation makes the impossible possible when it comes to handling your customer relationships.
CRM automation refers to the system’s ability to automate repetitive, manual tasks to streamline work and improve productivity. Automation of a CRM can encompass a range of functions across marketing, sales and service activities.
Incorporating marketing automation with a CRM allows you to access information about your sales pipeline, so you can create content and collateral that will attract the right leads in alignment with sales priorities.
Dr. Elijah Clark (November 27, 2022). Marketing automation using a CRM [Web log post]. Retrieved from https://elijahclark.com/lesson-142/