A lead capture page is a type of post-click landing page differentiated by an optimized lead capture form. This form allows you to collect leads for your respective offers and nurture them down your marketing funnel.
To be successful collecting leads, your capture pages need to have the right balance of āaskā and āreward.ā The āaskā are the form fields you use, and the ārewardā is the offer youāre promoting.
A lead capture page that asks visitors for irrelevant information to the offer is abandoned because a poorly-optimized lead capture form is one of the leading causes of post-click landing page friction. Ideally, your form should not ask for more than basic contact information on the userās first interaction with your business.
For example, if youāre offering a more top-of-the-marketing-funnel resource such as a free ebook or webinar; your lead capture form should have no more than three form fields. Anything more and you risk scaring them away on your first interaction. You can create a more detailed form if youāre offering something such as a free trial or a product demonstration. The length of the form also depends on how far down your customers are in your funnel.
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Dr. Elijah Clark (November 22, 2022). Lead capture landing page [Web log post]. Retrieved from https://elijahclark.com/lesson-137/