A customer relationship management (or CRM) tool is the largest and fastest-growing enterprise application software category, and worldwide spending on CRMs is expected to reach USD $114.4 billion by the year 2027.
The CRM that I currently use is HubSpot, primarily because its free tier is perfect for what I need. They also have paid options, but unless if you’re making close to $1 million in sales, it has little benefits. I have also use Pipedrive, Salesforce, and Copper, but none top HubSpot for its price and performance. My recommendation is to try them all under a trial and see what works for what you need for your business.
A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s history, the status of their orders, outstanding customer service issues, and more.
You can even choose to include information from their public social media activity — their likes and dislikes, what they are saying and sharing about you or your competitors.
Dr. Elijah Clark (September 13, 2021). Using a CRM [Web log post]. Retrieved from https://elijahclark.com/lesson-136/