Businesses of all sizes—regardless of industry, product, or service—are facing an increasingly complex situation when it comes to managing all of their data. Customer data can be especially difficult to manage; yet, it’s the most important type of data that a business owns.
What you should do to effectively manage all of your customer data is to Implement a CRM. That being said, simply signing up for a new piece of software (or switching CRMs) is no guarantee for success.
To reduce risk of failure and maximize the impact of customer data, forward-thinking businesses take a strategic approach by proactively organizing and centralizing their customer data.
One of the most challenging aspects of managing customer data is knowing the right way to structure it.
Dr. Elijah Clark (September 6, 2021). Organizing your data [Web log post]. Retrieved from https://elijahclark.com/lesson-135/