An accurate mailing list of current customers is a goldmine. These lists are important as they provide leads for generating sales, testing new products, and providing feedback.
An email list is simply a list of emails that businesses have gathered from visitors or customers that either selected or would like to receive information, updates, discounts, and other details about your business in a digital format that is sent to their email inbox.
Email marketing is the best way to connect with customers. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
To take advantage of connecting with customers through your compiled email lists, you need to work on email list building, which is the act of getting more people to subscribe to your emails. The more you encourage visitors to subscribe to your email, the stronger your email list will be.
Dr. Elijah Clark (August 30, 2021). Creating an email list [Web log post]. Retrieved from https://elijahclark.com/lesson-134/