A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
The reason this matters is because, getting your local business’ NAP (or Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but backlinks from these sites can also have a benefit to search engine optimization (or SEO).
I typically use directories to quickly get my business out to the masses. This could be either traditional phone books, search engines, business directories, etc. However, I do this not just to gain new customers, but also because I may need the website traffic. If no one knows I exist, then there is no way that I can sell my product or service. Not only that, but directories, unlike social media, have users that are looking for my services. No one goes to social media and searches for a business consultant. They likely use directories and search engines for these searches, and I absolutely need to be listed to take advantage of the situation.
Dr. Elijah Clark (August 9, 2021). Adding your business to directories [Web log post]. Retrieved from https://elijahclark.com/lesson-131/