You know your services are great. You’re networking, and you’re attracting plenty of prospects. But no matter how many people you talk to, they’re not consistently buying your product or service. You’re ready to land sales, and you can’t figure out what’s going wrong.
Stop right there! If it feels like you’re running like a hamster on a wheel beside lines of prospects, you’re not using your time effectively. And nothing lessens your chances for success than that. An effective marketing campaign is focused and specific, tailored to the clients that understand your value and are excited to work with you. These clients are willing to pay what you are worth because they know you have just what they need.
Click here if you haven’t already gotten your free business analysis, which will help you discover how to define, in detail, your ideal client so you can spend your time focusing on the right prospects for you!
Dr. Elijah Clark (March 22, 2021). Defining your customers’ needs [Web log post]. Retrieved from https://elijahclark.com/lesson-111/