As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world.
Relationships are natural, and our preference of who we develop relationships with are often based on past experiences and expectations. Similar to dating relationships, customer and businesses relationships involve courting, falling in love, marriage, honeymoon, and then the questioning of whether the relationship has a future. At that moment of questioning, the relationship either continues down a happy road or ends in divorce or breakup.
Are you successfully developing good relationships with your customers or are you just present? Are they only with you because they are content or do they actually feel that you are the best option for them? If you haven’t gotten a referral in a while, then you may not be pleasing your customer as well as you think. After reading this email, start a new one and write your customer a thank you message. You’ll be surprised how far it goes.
If you’re a professional — whether you’re an entrepreneur or an executive — you need proven, high-level strategies to really make your business grow and it starts with understanding the needs of your customers.
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Dr. Elijah Clark (July 30, 2022). Why you aren’t getting referrals [Web log post]. Retrieved from https://elijahclark.com/lesson-106/