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Finding Your Customer

Understanding your target market can help you identify the wants and needs of each of your target customer groups. Knowing your target market will help in examining the types of potential customers, the primary market, and which other markets are worth pursuing.

Evaluate the below questions and build yourself a solid foundation for the future of your business.

  • What is/are the target market(s)?
  • What are the current needs of your target market?
  • What changes in the target market are anticipated?

Once answered, add these answers to your marketing strategy and use them as a resource for knowing how to speak directly to the customers.

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (May 5, 2022). Knowing your target market [Web log post]. Retrieved from
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