Knowing your key customers

Know Your Customers

Of all the possible customers, your business should focus on only a few types; these are the ones most likely to value your business’s offering at the price points that are set.

When creating a business plan, be sure to include a key customer analysis that examines the customers’ demographics and why these customers are important.

Demographics to consider:

• Age of customer
• Location
• Gender
• Race
• Household income
• Occupation
• Education

Knowing your customers will allow you to know where to spend your marketing dollars and target customers and potential customers right where they are.

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Dr. Elijah Clark

Elijah is a business and growth advisor. He writes about business, marketing, sales, development, branding, technology, and how to develop effective business strategies.

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