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Know Your Customers

Of all the possible customers, your business should focus on only a few types; these are the ones most likely to value your business’s offering at the price points that are set.

When creating a business plan, be sure to include a key customer analysis that examines the customers’ demographics and why these customers are important.

Demographics to consider:

  • Age of customer
  • Location
  • Gender
  • Race
  • Household income
  • Occupation
  • Education

Knowing your customers will allow you to know where to spend your marketing dollars and target customers and potential customers right where they are.

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (July 4, 2022). Knowing your key customers [Web log post]. Retrieved from
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