Implementing a marketing strategy

Marketing Efficiency

The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided.

A marketing plan broadly outlines three things: how to differentiate your business from its competitors; how to communicate that difference; and how to target the message to the right audience. The point of a marketing plan is to generate qualified leads.

When implementing a marketing strategy:

• Follow your plan
• Get a professional’s advice
• Don’t waste time starting over
• Have a budget and a little extra
• Don’t quit

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Dr. Elijah Clark

Elijah is a business and growth advisor. He writes about business, marketing, sales, development, branding, technology, and how to develop effective business strategies.

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