How to build your brand

How should you build your brand?

That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design and marketing standpoint.

Get Help

The fact is that no one can do it all. You won’t catch a web developer or marketing engineer out building houses. Let the professionals do it. A good marketing company or consultant will research your industry and your customers and create a design that is ready for your target audience.

Build for your customers

Marketing and branding should not be about you; it should be about your audience. Don’t build for you and don’t let your graphic artist build for them. Build for the audience that is going to view your work. If you don’t know who your audience is, then you will just waste time and money by hiring a graphic artist or developer.

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Dr. Elijah Clark

Elijah is a business and growth advisor. He writes about business, marketing, sales, development, branding, technology, and how to develop effective business strategies.

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