How should you build your brand?
That answer is easy ā you shouldnāt. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often ā the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design andĀ marketingĀ standpoint.
Get Help
The fact is that no one can do it all. You wonāt catch a webĀ developerĀ orĀ marketingĀ engineer out building houses. Let the professionals do it. A good marketing company or consultant will research your industry and your customers and create a design that is ready for your target audience.
Build for your customers
MarketingĀ and branding should not be about you; it should be about your audience. Donāt build for you and donāt let your graphic artist build for them. Build for the audience that is going to view your work. If you donāt know who your audience is, then you will just waste time and money by hiring a graphic artist or developer.
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Dr. Elijah Clark (January 1, 2023). How to build your brand [Web log post]. Retrieved from https://elijahclark.com/how-to-build-your-brand/