Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

How should you build your brand?

That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design andĀ marketingĀ standpoint.

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The fact is that no one can do it all. You won’t catch a webĀ developerĀ orĀ marketingĀ engineer out building houses. Let the professionals do it. A good marketing company or consultant will research your industry and your customers and create a design that is ready for your target audience.

Build for your customers

MarketingĀ and branding should not be about you; it should be about your audience. Don’t build for you and don’t let your graphic artist build for them. Build for the audience that is going to view your work. If you don’t know who your audience is, then you will just waste time and money by hiring a graphic artist or developer.

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (January 1, 2023). How to build your brand [Web log post]. Retrieved from https://elijahclark.com/how-to-build-your-brand/
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