Escape rooms are an increasingly popular adventure game for groups. The entertainment and gaming industry of escape rooms is a growing industry in the marketplace, driven by unique theme ideas and new technologies.
When speaking with the owners of Blue Ops Mission, an escape room in Arlington TX, they noted that social media customer reviews constituted a focal point for their business, and they often used the platforms in comprehending customer decision-making. The owners explained that the quality of customer reviews had a significant effect on the credibility, trustworthiness, and as a result, the perception of their businesses.
The development of the internet has created challenges for businesses like escape rooms who fail to grow with the technology or properly manage social media. Social media has opened a door for customers to express their concerns to or about businesses and this method of communication gives customers the power of opinion and change. Customers are a significant factor in generating brand awareness for businesses. This is due to users promoting the brand as well as creating content and exposure through social comments, questions, and answers on forum boards and social media profiles.
Because of technology and social media, the customer has the power to help improve and enrich business activities as well as add value to brands. Considering customers are paramount to the success of businesses, the marketing strategies must move away from traditional transactional marketing to facilitator marketing. Facilitator marketing focuses on sharing knowledge with customers and being open to the opinions of customers. This method will assist in promoting positive sales and satisfied customers.
As suggested by the owners of Blue Ops Mission, businesses should use social media for presenting marketing endeavors and building relationships with customers. Having an influential social presence is critical to propelling marketing and brand development strategies. Increasing knowledge, implementing social media strategies, and brand showcasing can benefit businesses by exploiting the opportunities that social networks present.
In the Escape Room industry, customers use reviews to help determine the trustworthiness of businesses based on the ratings and quality of reviews. Customer reviews and word-of-mouth have always played significant roles in marketing campaigns in that they help to increase product sales, reduce price sensitivity, and increase customer knowledge which contributes to reducing the uncertainty of purchasing and increases customer satisfaction. The business advantage of using social media is to connect with those customers who can decidedly influence the brand’s notoriety and awareness.