Not all customers will understand the details of your product or the necessities of your service offering. It’s important that you help educate your customers on your product and changes in the market relevant to your business. While you may not want to move away from your original contract, your competitors will try and attract your customers by introducing new tools, methods, and trends. To prevent your customers from moving to a competitor, you should setup and attend regular weekly or monthly meetings with your customers and go over what it is that you are doing for them and why. When asking your customers what they think about the quality of your product or service, don’t be surprised if they ask about new technologies or trends and why you aren’t using those methods. If you aren’t aware of new changes or innovations, you should inform the customer that you will look into the technologies and present your findings to them.
Dr. Elijah Clark (March 25, 2021). Educating = Satisfying [Web log post]. Retrieved from https://elijahclark.com/educating-satisfying/