These days, technologyĀ connects us in a way that we could have never imagined. And while this increased connectivity makes it easy for us to stay in touch, itās important that we donāt let it stand in the way of real, personal engagement with customers. Think about a time when you called into a customer serviceĀ line. You probably sat through a series of long, drawn-out automated messages, pressed a couple buttons, and after much frustration, breathed a sigh of relief when you were finally connected with an actual representative, right?
At the end of the day, people want to do business with other people ā not machines and auto sequenced emails. By making a conscious effort to infuse more human interactions into your day-to-day communicationĀ with customers, it will be easier to build trust and deepen the relationship. Satisfying the needs of your customers ensures the survival of your business. A periodic check is required to discern the level of performance related to the current quality of services and products, followed by a plan to upgrade or enhance those services or products as necessary to build a quality relationship with your customers. In order to fulfill this goal, you must have a set of rules to measure and improve this quality.
Delivering quality services to customers is considered the most effective way to ensure that your business stands out from your competitors. The main ingredients involved in a quality relationshipĀ between your business and your customers are trust and commitment. TrustĀ means confidence and security in the relationship you have with customers and can be treated as the biggest investment in building long term relationships. Lack of trust, on the other hand, weakens the relationshipās foundation.
- International Finance - September 20, 2023
- Why you aren’t getting referrals - September 17, 2023
- Brand Evangelists - September 14, 2023
Dr. Elijah Clark (March 19, 2023). Customer Service [Web log post]. Retrieved from https://elijahclark.com/customer-service/