Customer perceptionĀ is a significant predictor of customer purchasing outcomes. The customerās perceptionĀ of your purchasing processes can influence your businessās reputationĀ and sales. Customers with a positive perception of your business will likely react differently to reviews posted by previous customers compared to customers that do not have a positive perception.
Value Perception. As a business, you should seek to position positive product knowledge at the beginning of your customersā journey. While attempting to examine the relationshipĀ between customer uncertainty reduction and value perception, I found that customer uncertainty about a business influenced the overall value perception of the selected businesses. To reduce the concern of potential customer uncertainty, your business should publicly display reviews and testimonials to assist in improving the value perception of your business.
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Dr. Elijah Clark (April 17, 2023). Customer Perception [Web log post]. Retrieved from https://elijahclark.com/customer-perception/