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The Business Objective

The objective of your business should be determined by identifying your five year or long-term goal with benchmarks. The goals should be outlined on a monthly, quarterly, or yearly premise and shaped by what your business must accomplish to be successful. In other words, the goals are the trajectory to accomplishing your objectives.

Business goal questions:

  • What are the short and long term goals?
  • What activities will the business undertake to meet them?

Once you can answer these questions, you need to create milestones so that you have a template to help reach your goals. If you can’t answer these simple questions, then your business is doomed to fail.

Dr. Elijah Clark
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Cite this article:
Dr. Elijah Clark (June 21, 2022). Creating a business goal [Web log post]. Retrieved from
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